The days are getting longer and hotter, which means summer has officially arrived! Summer is also the hottest time of the year for food trucks! This is because food trucks are a great way to get out of the house and enjoy new cuisines all while simultaneously reveling in your favorite summertime activities and events. Not to mention the fact that food trucks have their events in the summer, including food truck festivals, Food Truck Fridays, and so much more. So, with that being said, how can you best prepare your food truck for the high traffic volume months of the summer? Here are the top 3 ways on how to get started and be prepared:
Make Sure Maintenance Is Well Taken Care Of
First things first, get your food truck’s maintenance out of the way and be sure to have your food truck looking brand new and running well. Not only do first impressions matter to customers, but a clean and well-polished food truck is always sure to attract more customers. It is important to also check off your maintenance list before the busiest time of the season. This includes taking care of things such as oil changes, tire checkups, inspections of vents and exhaust fans, and, of course, filling up all fluids. Once you have all of this taken care of, it will surely be easier for you to focus on the most important aspect of your food truck business: your delicious food, of course.
Keeping It Cool All Summer Long
Now that you have all of your truck maintenance out of the way, it is imperative to be on top of your cooling game. Having an efficient cooling system means making sure your air conditioning system is up and running well. Not only will this keep you and your fellow employees cool while battling the summer heat, but it will also improve efficiency as well as keep certain foods from going bad quickly. While on the topic of keeping things cool all summer long, it might be a great idea to add some cooling options to your menu. Adding summertime specials such as ice cream, iced coffee, or other cooling drink and dessert options will keep your customers happy and refreshed.
Do Your Homework On Marketing and Promotions
Are you up to date on your marketing game? By now, many are aware of the fact most food truck promotions and customer traffic come from social media. With that in mind, it is important to maintain a strong social media presence that keeps your customers interested and wanting to come back. Customers can even review your food online and invite others to try it out. While having a well-curated Instagram or Facebook page is important, social media is also the best place to post your promotions and events.
To maintain a strong social media presence you must:
- Take creative photos of your food to post
- Incorporate your promotions in a creative way
- Not be afraid to post
Customers are interested to know how you are doing and where to find you during your next big event. One last thing to keep in mind when it comes to social media, it is important to post photos and updates on the following: promotions, newsletters, special events such as food truck festivals or catering events, any updates to your menu options.
Now that we have officially covered all of the basics of getting your food truck ready for the summer, are you ready for the busiest time of the year? Be prepared for the hot weather and happy customers all summer long. If you are beginning your food truck restaurant, contact Sizemore Ultimate Food Trucks today for more information.