Surviving Food Truck Operations During the Off Season

Surviving Food Truck Operations During the Off Season

When it comes to the Food Truck industry, the best time of the year as far as performance goes is without a doubt the summer season. During the winter season and other off-season months, it can be a little bit more difficult to keep businesses going. So, with that being said, how can your food truck survive during these upcoming winter months? In this article, we will be going over some of the best tips on how to keep your food truck business up and running.


Consider Catering During the Off Season

Although it may be colder outside and the crowd may not be as large as it is during the hot, summer months, there are still plenty of people who are in need of your food menu. From weddings and birthdays to corporate and other special events, food is an essential need all year long. As a food truck owner, offering catering services is one of the top ways to increase your earnings during the off-season. It particularly comes in handy during the winter months when it is too cold for you and your customers to stay outside. Although there are a few of your customers that may be willing to brave the snow to eat in your food truck, most of them will be keen on enjoying your tasty meals if it is delivered right to them. Pursuing catering clients also gives you the opportunity to get connected with people that might never have come across your food truck otherwise, increasing the chance of converting them into customers.


Try Creating a Season Menu

Even during the off-season months, you will still have customers flowing to your food truck. Whether they are first-time customers or your regulars, they are excited to have your food all year long. Therefore, it may be time to consider adding something new for them to try. In addition to this, you can also attract new customers. It is important to be creative with your menu all year long. This means you can try introducing seasonal items such as warm, chocolate drinks or coffee, or hot and spicy meals during the winter months to keep your customers warm. This will make you stand out from other food trucks and give your customers a reason to keep coming back.


Keep an Eye Out for Festivals

While summertime is the best time for food truck festivals, there are still plenty of festivals coming around during the off-season that you should be on the lookout for. Check out events nearby such as holiday showcases, carnivals, concerts, and Christmas tree lightings – a community favorite. Remember that your competitors in the food truck industry are also looking to attend these events so stay one step ahead by planning in advance. Start your research early and apply to as many events as you can for a chance to land a spot.


Prepare Your Food Truck for the Cold Weather

Last but not least, it is important to be prepared for the cold, icy conditions, depending on where your food truck is located. Therefore, it is important to be up to date as far as insurance goes. A few tips on how you can best prepare your food truck are as follows:

  •       Be sure to get good snow tires
  •       Perform general vehicle repairs and maintenance
  •       Ensure that the pathways leading to your food truck are safe and efficient for customers to use


Now that you have a better understanding on how to keep your food truck business afloat during the off-season months, be sure to apply some of these tips to your business. Keep your insurance up to date and always keep your customers safe, happy and satisfied. When in need of a food truck, look no further than Sizemore Ultimate Food Trucks.