While food trucks boast year-round advertising opportunities via the vehicle’s design, there are lots of additional ways to market your food truck and draw even more customers to try your delicious offerings. While some think food trucks are only lucrative in the summer months, the truth is food trucks can be money makes all year long! Of course, one of the keys to food truck success is choosing a great location with lots of foot traffic, but the other secret is advertising your food truck in some unique ways. Lets’ explore how to advertise your food truck, increase your following and boost your bottom line.
Food Truck Marketing 101
If you don’t already advertise your food truck, now is the time to start. If you are already advertising your food truck, then now is the time to update your ads with some fresh new ideas. Regardless of where your business is located, take some fun, unique photos of your truck to share. Seasonal or regional ideas can draw attention – like pink flamingos in summer, patriotic themed photos in July, hearts for Valentine’s Day, or Santa for the holiday season. You can even set up the displays seasonally wherever you park so your guests make the connection and get to join in the fun. Always ask your loyal followers to share posts via social media and don’t forget to use Google Ads, Facebook, and more to invite locals to your truck to check out your offerings. The significance of social media can’t be emphasized enough – it’s a crucial part of food truck advertising.
Share updates often so your customers will know where to find you. If business is slow consider advertising some special social media deals or incentives for your customers to invite family and friends to join them for a treat at your truck. If you don’t already have one, introducing a Loyalty Program is a great way to advertise and keep customers coming back for more. It doesn’t have to be complicated, just a simple program in which customers collect points with each purchase and are rewarded with free items when specific levels are reached. You’ll want to get their email when they sign up for your program so you can announce new menu items, offer discounts, and have contests. You’ll keep in communication and remind them to keep coming back for more!
Offer Seasonal Specials and Catering Options
Regardless of your food truck’s theme, you can add seasonal specials to enhance your offerings. There are no limitations here, just a specialty food and beverage to get more customers out to visit your truck. Who knows you might find a new menu item your regulars can’t live without. Be sure to share all special offerings via social media, email, and of course through your loyalty program.
Catering is a great way to get the word out about your food and your food truck business. Don’t limit the opportunity – offer your catering services for local events, seasonal festivals, weddings, corporate gatherings, graduation parties, and more. Granted catering does take you away from the street for a day, but you’ll still be able to make a profit and in most cases introduce your food truck to new customers!
Give Back to Your Community
Your community supports your food truck business so giving back to the community through local charities and their events is a great way to draw positive attention to your business and show you care!
Sizemore Ultimate Food Trucks is Here to Help!
Wherever you are in your food truck success story – the team at Sizemore Ultimate Food Trucks is here to help – from start to finish! Call today for more information.