You may have noticed an increasing number of food trucks around where you live, and that is because they have become an increasingly popular way to show off your recipes and make some money on the side or as a full-time endeavor.
If you have been thinking starting your food truck business could be a fun project to work on, then not only do you need to craft an exquisite menu to appeal to potential customers, but you need a food truck that will stand out and catch people’s eye as they walk or drive by. Here are some design ideas you should consider for your food truck!
Wrap Or Paint Your Truck
One way to make your food truck pop in a sea of vehicles is to decorate it with a nice wrap or paint job. Vinyl wraps typically cost less than professional paint jobs and hold up better against the weather when compared to low-quality paint, making them the better choice on a budget.
On the other hand, professional paint jobs using high-quality paint can be extremely pricey but can last a lifetime if properly maintained and waxed regularly. Whichever option you go with, having a professional graphics artist or painter decorate your truck is your first step towards building a personal brand and drawing customers’ eyes to your menu.
Add An Awning
Adding awnings is an effective way to boost the visibility of your food truck and make it stand out against others, especially when you park in a crowded food truck parking lot. Awnings can add a classic feel to your brand, giving your truck character while providing shelter to customers during poor weather conditions, something they will greatly appreciate!
Some food trucks add lighting to their awnings to enhance their visual aesthetic or add their menu below the awning, so there is no shortage of creative ways you can leverage awnings to attract potential customers to stop by and check out your menu!
Use Handwritten Menus & Signs
Using handwritten signs can lend a warmer and more welcoming feel to your food truck. If you decide to go with a handwritten menu, be sure to write the menu items large enough for everyone to see and read from a distance—if it is too small, they may lose interest. Other than making sure your handwriting is properly visible and legible, you can get creative and perhaps even add some neat drawings to complement your handwritten menu and help it stand out.
Using The Right Colors
When choosing how to decorate your truck, one of the things you need to select carefully is the colors. Colors can help convey an emotion or a feeling, so using them effectively will help draw customers to check out your truck. In general, warm colors like red and yellow are great for creating an open and outgoing atmosphere.
Cooler colors like blue will lend you a calm and trustworthy aesthetic to help you stand out, while green is often associated with healthy and fresh foods. Learning basic color theory and the emotions associated with them can help you build your brand more effectively!
Build A Recognizable Logo
Your logo should be one of the things customers remember most when they leave your food truck. Having a bold and recognizable logo can help boost your brand visibly, increasing the odds your customers will keep returning and spreading the word of your food truck to their friends!
Sizemore Food Trucks has been in the mobile foods industry for over 30 years. Certified in 50 states, we offer the best and shortest build times at great prices for manufacturing food trucks. Contact us today to begin your food truck business!