Have you ever thought about how fun it could be to run your own mobile food business? You are not alone, as many people have taken to operating a food truck as a weekend side hustle and even as a full-time gig. Unlike traditional restaurants, food trucks give you more control over every aspect of your business, even going so far as allowing you to relocate and set up shop in new places as often as you would like.
If you are in the planning stages of your food truck business but are struggling with design ideas, we have something for you. Here are some timeless food truck design ideas to help you make your mark and grow your business.
Lean Into the Cuisine, Theme, Or Culture
While you may decide that you want to serve a mix of cuisines, many food trucks tend to stick with one. As such, they can decorate their food trucks according to one theme, giving them a uniform and cohesive design appearance that can be more appealing than a motley mix and match of different themes and designs.
Seafood serving food trucks might be decorated with graphics of fish and ocean-themed designs, while a mobile pizzeria may have different types of pizzas or an illustration of the cooking process to show off their menu. Furthermore, a food truck serving French cuisine may have the Eiffel Tower as part of the graphic design to indicate the country of origin. Whatever you decide to do, these are ideas that many food trucks use to make their brand stand out and inform potential customers of who they are and what they serve, all from a glance.
Add An Awning For Customers
One simple way you can boost your visibility and create an inviting atmosphere for customers is to add an awning to your food truck. With many trucks using impressive graphics and illustrations to bolster their brand and attract customers, it can take more than a paint job or vinyl wrap to draw people to your business, especially if you operate near other food trucks.
You can spice things up further by adding creative lighting to create a mood or atmosphere or add functionality by placing your menu directly below it. However you decide to do it, adding an awning can enhance the physical appearance of your truck, making it stand out more than trucks without an awning while simultaneously offering protection from the elements and poor weather conditions—something many people will greatly appreciate!
Add A Personal Touch
Just like any other designs and graphics you use to draw attention to your food truck, the menu is another design element that can help attract customers. One way to boost your brand is to use handwritten menus and signs, which can lend a warm and welcoming feel to your food truck, something many customers may be drawn to as they walk by. If you choose to go with handwritten menus, be sure that your handwriting is appropriately sized and legible from a distance.
Have you ever walked into a restaurant that has an exposed kitchen and been mesmerized watching the chefs at work? Well, the same idea can apply to food trucks as well. Instead of decorating your truck with graphic designs and illustrations, you can instead draw attention by opening up the inside of your kitchen for viewing by installing large window panels. The view alone can make your vehicle stand out from other trucks by creating a stark contrast between the truck and interior while providing a view into the kitchen that customers may find intriguing.
If you are looking to start your own food truck business and need a builder, consider partnering with Sizemore Food Trucks. With fast build times and affordable prices, we can help you start your journey into the industry. Contact us today for a quote.